Brands jump on #SmashedAvo gate - AdNews My dayjob is in the advertising/marketing sector. In one of our trade-press online sites - AdNews - I was surprised to see content semi-relating to Bernard Salt's recent "Smashed Avocado" statement with an Advertising twist (ME Bank campaign). For those who don't know him, Bernard Salt is one of Australia's most reputable and educated Demographers, providing columns for both mainstream press and property-specific press. I enjoy reading his stuff. His column challenging first home buyers who complain about house prices whilst then going and paying for their luxury $20 Smashed Avocado breakfast has angered many young folks. As someone who is a Gen Y myself, I see his points but also disagree too. Houses-on-land in the wider metro areas of most cap cities ARE out of reach of even middle-high income earners. This isnt a case of 23-years olds whinging they cant afford a $2mill home in Bondi. It is a vase of 30-year olds, possibly with kids already, quite reasonably complaining about getting what is now a $900K house-on-land out in the far-flung suburbs. The folks complaining are typically on median-to-upper median salaries. They arent wanting luxury dwellings with all the trimmings. Even a crapbox unrenovated dingy old 60s house with no mod-cons, really is out of reach. I feel for them because, save as they might, they are renting at high costs elsewhere, earning little on their savings due to low interest rates (making deposits all the while harder) whilst juggling with the fact that the jobs actually paying decent wages are STILL centralised in CBD-ish locations in cap cities. This means that they arent exactly "choosing" to live (rent) in the inner rings versus saving a couple hundred bucks to live in the far outskirts, it is necessary for them. Think about it; 30-yo with decent paying job that is a CBD worker and has a young one (or two) at home. The decent jobs are typically 10-hour days, 5 days a week. If you tack on 2 hours each day for far-flung commuting, your net position is behind, not ahead. 12 hour days = no quality time with your family, all to save a bit on rent. But while renting the prospect of owning a home (as per above) gets further and further away. Now, it isnt impossible and sacrifice will always help those who really want to own a house in Sydney/Melbourne, but it is just so utterly unaffordable for them. So IMHO... the smashed-avo thing is a bit of a slap in the face. Yes there are those having their daily $4 coffee, fancy meals out, 2x overseas trips, new car / other toys. And for them, they deserve much criticism IF they are hungry to own a home and are complaining about it. For those who dont want to buy and are haply renting, I say, enjoy your life and the trimmings if that makes you happy.