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Selling the sizzle

Discussion in 'Property Management' started by Xenia, 16th Aug, 2016.

  1. Xenia

    Xenia Adelaide Property Manager Business Member

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    4/136 The Parade Norwood, South Australia
    When writing marketing copy for real estate it's important to sell the benefit not the feature, sell the sizzle not the steak. I've just listed a new house today that has a SOUND PROOFED MASTER BEDROOM. What's the benefit of that ;).???

    Hmmm let me think..... censored!
     
  2. Scott No Mates

    Scott No Mates Well-Known Member

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    Noisy antics? Problem solved!

    Thermally insulated, for when it gets too hot!

    I ought to be in real estate ;)
     
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  3. ellejay

    ellejay Well-Known Member

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    Or in our case you can sleep through the roar of traffic on the major highway that you didn't notice when buying the house.
     
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  4. Ghoti

    Ghoti Well-Known Member

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    Melbourne
    Clearly you have not lived with teenagers!

    Sound insulation lets parents sleep while kids watch tv/play PS4/listen to music/argue with each other.
     
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  5. Big Will

    Big Will Well-Known Member

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    Maybe they 'snore' really loud and the neighbours complained ;)
     
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  6. Colin Rice

    Colin Rice Mortgage Broker Australia Wide Business Member

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    You can chuck the kids in there when they are having a tantrum. Chances are they may "let it out" on the furniture and fixtures and in my case my wife's unlocked, usually wide open make up case bought for the purpose to stop little fingers prying. Could always leave it empty and pad the walls :D
     
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  7. EN710

    EN710 Well-Known Member

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    "Perfect for the light sleeper who gets awaken by the sound of leaf hitting the ground"

    "Perfect for naughty loud bedroom activities"
    "Do things you can't do before"
     
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