Hi, I am in the market to purchase a new property (not my first). However, my past purchase was via a private sale. I attended quite a few auctions yesterday (07-MAY-2016), to do my DD. A property in Yallambie caught my interest that was up for auction this day. The property was listed on realestate.com.au for $560K+ (40 Allima Avenue Yallambie Vic 3085 - House for Sale #122396466 - realestate.com.au). This attracted a larger turn out than normal for the area. The street was packed with people and families (not just nosy neighbours). The bidding started, but the property was not declared to be on the market until the price reached $710k, despite many people asking during the auction. Does this satisfy the criteria as a False and misleading claim according to the ACCC? Real estate advertise the selling price based on a reasonable market appraisal or the price the seller has indicated they are likely to accept [Tick] not advertise or under quote a property at a price significantly less than the selling price to attract interest in the property [Tick] Is it worth reporting the Real Estate agent? I understand that in isolation it is highly unlikely to result in any action, but would it help the ACCC if it saw a growing trend? Has anyone else been witness to a similar experience?