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Onthehouse.com.au to go

Discussion in 'Information Resources & Tools' started by eskander, 29th Feb, 2016.

  1. eskander

    eskander Well-Known Member

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  2. Leewei

    Leewei Well-Known Member

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    This piece of news comes as a surprise, after all the hoo-ha across multiple news platforms indicating their interest to merge to become a viable competitor to the incumbent. It's also interesting to note that no where in the article does it state the reason as to why the deal as fallen through.
     
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  3. Bran

    Bran Well-Known Member

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    Damn. Despite its shortfalls, I used it a lot
     
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  4. Leewei

    Leewei Well-Known Member

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    From a business standpoint it was just crazy to see that they were paying for housing data to be made available for free to consumers.
     
  5. hobo

    hobo Well-Known Member

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  6. meme plecko

    meme plecko Well-Known Member

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    No! Old website was awesome, the new website was still a good free data source... :(
     
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  7. Gockie

    Gockie I'm an ISTP-A female, so I might be a bit quirky! Premium Member

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    :(
    And I know they had planned to float on the ASX not long ago. (I assume they went through with it?) But I figured anybody giving away data like that for free, logically my question was, where does your revenue come in?
     
  8. Scott No Mates

    Scott No Mates Well-Known Member

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    Underpants.......Profit!
     
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  9. Cadbury99

    Cadbury99 Well-Known Member

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    They are still listed and trading on ASX - code OTH.
    According to 1/2 year results presentation they will close onthehouse.com.au website if not sold by 31st March 16. The company is not closing. In fact they should make a reasonable profit oncethey lose the cost of running the retail website.
    Of course that doesn't help those of us that use the free data!
     
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  10. gman65

    gman65 Well-Known Member

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    Yes, most of their profit is driven by their backend systems used by agents, which has been around for a long time.

    The idea of giving away free data in exchange for potential advertising revenue could have been workable, but they never really looked they made any hard attempt at monetising anything else.

    Shame. It wasn't great, but at least in QLD, they had access to the Government recorded price, so even though agents could play the "price withheld" game, it would have the true price available.

    Some of it will be available on REA, but it will be what the agents decide to put there, and can elect to remove certain properties from the sold lists that can give a distorted picture.
     
  11. D.T.

    D.T. Adelaide Property Manager Business Member

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  12. bread_boy

    bread_boy Well-Known Member

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    finger crossed!
     
  13. House

    House Well-Known Member Premium Member

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