Do you send a newsletter to your clients?

Discussion in 'Starting & Running a Business' started by moyjos, 7th Dec, 2015.

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  1. moyjos

    moyjos Well-Known Member

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    18th Jun, 2015
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    Sunshine Coast
    If yes,
    how often.? Monthly, bi monthly, quarterly?
    How much content do you provide?
    Where do you get topic ideas from?

    If no..
    Why not

    I am thinking of implementing a monthly newsletter for our wholesale clients next year.
    We have picked up quite a few new clients this year and I want to keep the momentum going.

    OR. are newsletters old hat and "so 1990's" ?
     
    moyjos, 7th Dec, 2015
    #1
  2. Xenia

    Xenia Well-Known Member

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    16th Oct, 2015
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    3,863
    I think it's important to keep clients updated and in the loop.

    I used to send newsletters weekly but since stepping into the role of senior property manager in my company I no longer have time.

    Now its monthly or bimonthly.

    It can't be left over a month as it won't keep momentium up.

    I write most of the content myself.
     
    Xenia, 7th Dec, 2015
    #2
  3. geoffw

    geoffw Moderator Staff Member

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    15th Jun, 2015
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    11,701
    Location:
    Newcastle
    I recently found that a local business had been sending newsletters out for months but they were being put into my spam folder.

    I don't know how you can control or monitor this. I had heard that one person marking a Gmail message as spam can signal it as spam to any Gmail user.

    Perhaps one of the experts can shed some light on this. I don't know if software like Mailchimp can help.
     
    geoffw, 7th Dec, 2015
    #3
  4. Rolf Latham

    Rolf Latham Inciteful (sic) Staff Member Business Plus Member

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    Location:
    Gold Coast (Australia Wide)
    Depending in your business a quarterly hard copy with some value add can be useful

    Ta

    Rolf
     
    Rolf Latham, 7th Dec, 2015
    #4
  5. Xenia

    Xenia Well-Known Member

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    16th Oct, 2015
    Posts:
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    infusionsoft may be a better system than mail chimp but also more costly.

    I currently use aweber and switched to it when I no longer required the extra features that infusion soft had.

    Expect 10 - 20% open rate, that is normal.
     
    Xenia, 7th Dec, 2015
    #5
    geoffw likes this.
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