Truth in advertising

Discussion in 'Living Room' started by geoffw, 29th Mar, 2024.

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  1. geoffw

    geoffw Moderator Staff Member

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    Now that photoshopping has been in the news, heres an example of how its been used in real estate advertising.

    The first picture shows a lot overlooking a nice green park area in a new estate.
    Screenshot_20240329_203516_Chrome~2.jpg

    This one, from the same ad, shows it the way it really is.
    Screenshot_20240329_204801_Chrome~2.jpg

    But even the retouched photo isn't accurate - the park will be using extensive pine bark mulch.

    Also from the same estate.
    Screenshot_20240329_170453_Chrome~3.jpg
    The stunning views sound great.

    However, this is the view from the front of the house looking towards the lake - standard view, not wide angle:
    20240329_152608.jpg

    Just to help out, here's the 10x zoom, equivalent to a 500mm lens in a traditional camera:
    20240329_152637~2.jpg

    I was trying to get the best lake view I could see. And it is a single storey house, not much higher than my viewpoint.
     
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  2. The Y-man

    The Y-man Moderator Staff Member

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    The views of the lake are stunning.....ly bad....

    I guess once you get the chainsaw out....:D


    The Y-man
     
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  3. oziwassabi

    oziwassabi New Member

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    have heard those types of views referred to as "intimate views"
     
  4. JacM

    JacM VIC Buyer's Agent - Melbourne, Geelong, Ballarat Business Member

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    I suppose if you built a four storey house you'd be able to see the lake from the top floor... or not... because you'd probably be required to install frosted glazing to get around overshadowing issues...
     
  5. The Y-man

    The Y-man Moderator Staff Member

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    Sensational views,,,, from a drone.....

    The Y-man
     
  6. Burramys

    Burramys Well-Known Member

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    Section 29 of Australian Consumer Law prohibits false or misleading representations in connection with the supply or possible supply of goods or service. Remedies exist. I would love to see a test case on this to establish ACL for real estate. A penalty related to the asking sale price would be useful. Some minor photo editing is acceptable. A lot of real estate advertising goes beyond this point.

    The word "drone" is used above. For a moment I thought that this referred to the selling agent.
     
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