When selling is the extra money worth it for the re.com.au premier package?

Discussion in 'The Buying & Selling Process' started by Whitecat, 18th Dec, 2018.

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  1. Whitecat

    Whitecat Well-Known Member

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    Seems to be 3 times the cost at $1800
     
    Whitecat, 18th Dec, 2018
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  2. Gockie

    Gockie Life is good ☺️ Premium Member

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    I thought the prices might be suburb dependent. The more upmarket the suburb, the more the price for a premier listing is jacked up. I suppose they could do that for even a basic listing, really.
     
    Gockie, 19th Dec, 2018
    #2
  3. Whitecat

    Whitecat Well-Known Member

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    What I'm enquiring about is the effectiveness. Does it make that much of a difference to how much attention a property gets
     
    Whitecat, 19th Dec, 2018
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  4. Big Will

    Big Will Well-Known Member

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    Yes - unless there is like 2-5 properties ever in the suburb for sale it does make a difference.
     
    Big Will, 19th Dec, 2018
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  5. 738

    738 Well-Known Member

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    Bigger the advertisement the better.
     
    738, 19th Dec, 2018
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  6. wylie

    wylie Moderator Staff Member

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    We've used it the past few times we've listed a property for sale. It keeps it on the first page, and even if there are a lot of premium listings, my understanding is that it slips down the list and is rotated back to the top so it never slips into the second page and stays there (or lower) like a regular listing does.

    With statistics showing many people never get past page two, this means paying for the premium was something we elected to do to get as many eyeballs on our listing as possible.
     
    wylie, 19th Dec, 2018
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  7. Whitecat

    Whitecat Well-Known Member

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    I assumed a lot of people sorted by ''newest' i certainly do. Does it only stay at the top when sorted by 'most relevant' (default)?
     
    Whitecat, 19th Dec, 2018
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  8. wylie

    wylie Moderator Staff Member

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    From memory it is always at or near the top. I don’t know what happens if you search “newest” or other ways. I guess it is easy to test out (but not on an iPhone this time of night). o_O
     
    wylie, 20th Dec, 2018
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  9. jprops

    jprops Well-Known Member

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    I recall domain default sorting is "featured". Less than 1% changed the sorting.
     
    jprops, 20th Dec, 2018
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  10. Whitecat

    Whitecat Well-Known Member

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    Ok so not many people must pay the extra then. Even though agents all recommend it as the preferred option? Otherwise everyone would be paying to be on top of everyone who's paying to be on top of everyone else
     
    Whitecat, 20th Dec, 2018
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  11. Big Will

    Big Will Well-Known Member

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    Both Domain and RE.com have similar features but they will call them slightly different.

    There is a thing called 'Top Spot' which is exclusive to a REA and they pay a premium per postcode to have the 'top spot' - if there is more than one listing by that agent it will 'rotate' their listings at top spot and the advert of the listing will still appear further down.

    Then there is premium/premiere listing - which all REA are able to offer but typically the vendor pays this premium (via REA) which will rank the other types of listings and will rank them in order they were uploaded but typically will 'refresh' the listing about 2-3 weeks (15 days REA) in making it appear back on top again.

    Then there is highlight, feature and standard adverts - in this order but a premium listing will eventually go to a lower type of advert after the premium period ends (you can pay again to redo it as premium again though).

    http://sellingguide.realestate.com.au/wp-content/uploads/2014/05/VENDOR-Premiere-Property-BUY.pdf
     
    Big Will, 20th Dec, 2018
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  12. Litchy64

    Litchy64 Member

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    My PPOR is currently for sale in Melbourne (Knox district). I have been tracking about 15 similar properties in RE.com for 4 weeks now and it would appear that Premium/Highlight listings do attract significantly more page views. Whether that equates to more enquiries is anyone's guess, but it seems logical to me (though not my agent) that it would.
     
    Litchy64, 7th Jan, 2019
    #12
  13. Shogun

    Shogun Well-Known Member

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    Those priority listings annoy me.
    I search for specifics and then get greeted by listings that are not what I am searching for.
     
    Shogun, 7th Jan, 2019
    #13
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