Virtual Furnishing - marketing rentals

As promised, here's the virtually furnished pic in the latest rental that I'm marketing. It cost $50 and was done within about 24hrs via the photographer (who sent it overseas somewhere I'm assuming).

I think overall it looks great, although its a little 'opulant' in style for the target demographic. Perfect for the lower north shore or east, but next time I will ask for some more minimalist furniture for the Inner West.

Here's the listing: 14a School Parade Marrickville NSW 2204 - House for Rent #426789298 - realestate.com.au

Will provide some marketing stats soon!

 

I'm normally pretty skeptical of virtual furnishing, and have seen some terrible ones - but these ones look quite good.

Its almost at the point that you want a small disclaimer in the corner to explain that it is virtually furnished, in case someone gets the wrong idea.

 

They did a good job with those shadows - that's often where these fall down.

 

The virtual furnishings came out pretty good!
My only complaint is that the photographer should invest a leaf blower... should have blown the leaves away prior to taking the photo

 

Good work with the mirror too

 

I think that's amazing!

 

That looks great for $50!

 

Looks fantastic!

 

Wow that looks great. Is that $50 for the one photo to be done?

- Luke

 

Yep $50 per photo

 

Wow, I'm super impressed. I'll need to keep this in mind for mine

 

A jagged render of a couch would look realistic with lighting that adequately matches the original photo, including shadows and colours (eg red sofa bouncing red light onto walls). Back when I was studying 3d modelling in 2008 this was hugely resource intensive and needed a bunch of third party plugins to work. Amazing seeing how far 3D has advanced

 

Same here, you can pick them a mile away, like you said these are pretty darn good.

As is renter & owner, I'm curious as to why you think someone would get the wrong idea? Most of the time it's just a visual guide to the potential renter to see what they could fit in the spots, or what it would like look living there.

Not sure if anybody would use it as an exact guide, it's not their furniture or digital furniture for that matter. If they did .. it's on them IMHO.

 

I just checked my page visits (up to yesterday) and its at 228 after about 36hrs, this property was listeda day earlier and currently has 60 visits: 10 Edward St Marrickville NSW 2204 - House for Rent #425293862 - realestate.com.au

So I'd say the virtual furnishing is good for grabbing attention and improving views, at the end of the day the aim is to provide as much exposure as possible and get people to come see the property.

 

I can see this software [and further developments] being the death knell for those businesses that provide furnishings etc for empty houses to make them attractive to would be buyers.
Unbelievable how the real estate industry has changed over the past 40 years ...

 

We have used virtual furniture on properties that have proven hard to rent and it does drive more interest, definitely worth it in those cases. There is always the let down when viewing a property in real life with great photos online, but if you can't get people in the property in the first place that is a bigger problem.

For properties for sale I think the furniture staging market is still a viable one, perhaps a very good business, though I don't know the level of competition, one staging business I have talked to recently is very busy.

 

I foresee the day when you can virtually insert your own furniture in any property!

 

There's a do-it-yourself version on this site. Would be interesting to see how well the photos turned out. It costs around $10-$15 per photo to stage them yourself.

VisualStager - Click - Stage - Engage | VisualStager

 

I think furniture styling in sales won't change much as nothing beats the real thing when you view a property. But I'll definitely be doing the virtual thing for more rentals in future.