So last night had a night out with my friends we met up first at his place So he ordered a bottle of scotch A bottle of chivas for 50bucks. Delivered within an hour for an extra $7 If he got it delivered the next day. It was free delivery I was shocked! Dan murphys sells it for $42. I know margins on dan murphys prodcuts are tight and they operate on volume So someone with any idea please explain me this. How on earth do they make a profit on doing free shipping for one item 24 hours deliery? You have to pay for a courier which normally costs $5 to $10 Plus If its one hour delivery you will need a drvier or series of drivers on standby. Wages, fuel, vehicle, downtime. Youd be lucky to do 2 deliveries per hour !!! How in earth do they do driver on standby or courier delivery for free!!!