Realestate.com listing fees.

Im being asked to pay $600 extra to list my property on realestate.com on top of the commission etc. by Ray White. How is this justified when I've already sold two properties myself and payed a company a minimal fee for the whole deal? How much does re.com charge to list a property?

 

For sale or for rent?

That figure sounds about right for sales listings, its about $150 for rental ones. This is on top of the monthly subscription agencies also pay.

 

So. How does a DIY company who charges me $400 and lists my property on about 6 different sites including re.com and domain.com manage to operate?

 

They probably get some sorta bulk discount since most of those companies operate aust wide. Alternatively they might be making a loss on the listing bit but have a markup on sign, photography, other promo material, etc.

 

Thanks DT but it still don't add up. They charge a one up fee which includes everything. They don't have that many members who sell as they're usually post them up on their FB page.
Anyway! I'll have to try and negotiate them down as I'm not paying for all their frills. I've sold two properties myself and have saved around $18000. So it sticks in my craw a bit when I'm being offered these contracts.

 

You have answered your own question! sell it yourself

 

That wasn't the question.

 

REA are taking advantage big time on their monopoly in the marketplace. Majority of developers I've worked for are getting bent over in subscription fee's and extra's on top. It is incredibly hard to justify, especially in WA, paying these exorbitant costs just to have a market presence given the low volume and quality of enquiry.

The current marketing team I'm working with are exploring every other possible avenue to list properties and save some pennies. Using the real estate search engine websites can help restore the balance and also help you find opportunities with less eyes on other sites.

If it's any consolation I'm not surprised agents are now adding as a separate cost. I would be more critical of REA than your agent IMO.

 

They will be charging you for a premium listing. Realestate.com have standard, feature, highlight and premiere listings. At that price it will be a feature.

 

Different suburbs have different listing costs on REA. And different agencies also have different contracts with REA.

If your focus is $200 rather than the end result, which could be tens of thousands, then perhaps you're better off selling it yourself again.

 

$600 listing will include premium for a month then drop down to standard after. you can get a $200 listing but that will start right at the back, even after the demoted premium ads.

 

As others have pointed out it is likely a different listing to the owner ones with it being highlighted or premium.

In Vic it is agaisnt the law to profit from marketing and would assume this is similar across the country.

REA do charge a high fee as they have the biggest market share. As a shareholder of REA I would expect them to do this as it will improve the value of my share and provide me with a larger dividend. If you don't like it then buy shares in REA so you can profit off their profit.

 

June 2015 I suggested to my database that shares in REA were worth looking at - close to 50% increase since then and unless google has a crack at getting into the space it's hard to see them going backwards.

 

I have been happy with their performance and yes it would be maybe google that might take them down or Domain but they are struggling to get market share over the past years even with their discounted price.

 

Yeah Domain are strong in Vic/NSW but as hard as they have tried ( including throwing a lot of money at promotion) I think the REA grip is pretty tight in the other states

 

@Dylan33 These are the different packages REA offer and the cheaper ones will be standard where as the higher cost ones will be giving you higher ranking on the listing which has a greater chance to increase demand (more demand generally equals higher sell price).

Not understanding marketing and cost vs benefit I would of suggested you not sold your two original properties.



End of the day if you want to save a couple hundred dollars then the REA will likely accommodate your request but will advise against it but if you still proceed with it they will drop your listing to a standard as that is what you have paid for.

 

Good finder review of the two here - I recently asked the same question

COMPARISON: Domain vs realestate.com.au | finder.com.au

Their conclusion - Advertise on both to expand reach. A buyer may use one and not favour the other.

 

I agree use both but RE.com cost more due to larger market share.

 

Thats how the advertising industry has always charged....Thats why rating count and for print media its audit circulation. I guess websites use subscribers and search data etc is basis for price.. If you command 75% of market you can charge more.