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Realestate.com fee structures

Discussion in 'The Buying & Selling Process' started by Tillie, 12th Sep, 2015.

  1. Tillie

    Tillie Well-Known Member

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    Thinking of selling an IP and putting together a budget before approaching the agents. Does anyone know the current Realestate.com fee structures?

    Also if you list your property on realestate.com and pay initial fee but for some reason have to interrupt your campaign, can you suspend your listing and re-activate it later without extra fees or do you have to pay a listing fee again?
     
  2. D.T.

    D.T. Adelaide Property Manager Business Member

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    You can't list on there unless you're licensed, so you need to go through an agent (there's also listing companies to help self listing people).

    I don't have numbers in front of me, but RE is in the region of 750 a month and Domain is about 220 a month. It's a monthly subscription plus listings so they'd likely approximate their average listing price based on how much volume they're doing. Also extra for things like highlighted or premium listings.

    I think in your budget you'd also want to consider things like sign board, photography, newspaper ads, brochures / fliers, etc.

    Prob easier to get a few quotes from sales agents in your area.
     
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  3. DaveM

    DaveM Adelaide Buyers Agent & KFC Strategist Business Member

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    There are also a few for sale by owner agents who will list on the sites for you
     
  4. Tillie

    Tillie Well-Known Member

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    I am planning to engage an agent, but before doing so I was interested to create budget for myself. Also I want to be prepared when interviewing REAs.
     
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  5. Esh

    Esh Well-Known Member

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    There is different products within re and domain. So in other words, different tiers of products you can choose from. The most expensive one is the one that always has your property on the top half of the page. The really cheap ones (depending on the area and how many properties) will go lower.

    To make it more complicated for ou (sorry) different agencies have different deals with realestate.com. So for example the best feature on re is premier listing. This means your property is on the top of the page, it advertises in China and re sends out a brochure to all buyers who have a preference for the area criteri etc. one agency could have a price of $1,500 and another be charged (for the same product ) at $950. The reason for price difference is the deals the agency stiles up with re. This differs for every company/franchise. So, say for e.g, not every LJ Hooker, Ray White etc will have the same pricing. It doesn't sound right, but I'm an agent and I have seen this happen. Not black and white

    Best thing for marking is to go for premier listing on re. Make sure you ask which product they will be using. Also be careful, because we are seeing a shift in the market

    All the best :)
     
  6. Tillie

    Tillie Well-Known Member

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    Thanks Esh for your comprehensive reply. Looks like pricing is clear as mud ;)

    What do you mean when mentioning shift in the market? Are you noticing overall market cooling off or did you mean change in property advertising market?
     
  7. Biz

    Biz Well-Known Member

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    I didn't know the difference was that much! Must be why there seems to be the odd small agency that only lists on Domain. I only use re.com but i really should switch to Domain.

    $750 a pop... they must be killing it!
     
  8. D.T.

    D.T. Adelaide Property Manager Business Member

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    No, not per pop, per month.

    Domain actually has a free option if you don't mind the ads being non branded.

    That's the dangers of monopolies. Can't not list on RE as that's where all the buyers and tenants are searching. There for they can charge what they want.
     
  9. Biz

    Biz Well-Known Member

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    $750 per property per month? Or just a flat rate per month and unlimited properties?
     
  10. D.T.

    D.T. Adelaide Property Manager Business Member

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    Not per property, but for the agency per month. Depends on their volume though.
     
  11. Ben Chifley

    Ben Chifley Well-Known Member

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    Excuse my ignorance but what's a non-branded Domain advert look like?

    Also, is there a reason for the stark difference in fees - does re.com really have that much more traffic over Domain? I get a lot of Domain Google adverts and I must admit they do work in terms of getting me to click through.
     
  12. datto

    datto Well-Known Member

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    Might be better to just advertise your property on your car. You could use a loud speaker as well....." 14 Smith St, 3 bedda , 1 bath on a 570 sq m level block, full reno, come and get it!"

    Billboards could also be another way.
     
  13. D.T.

    D.T. Adelaide Property Manager Business Member

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    I'm on mobile so it's harder to link, do a quick search on 5108 postcode any price 3+ bedrooms. Sort by lowest price. You'll see a couple that have agency logos and some that don't. That's the difference between free and 220/mth. Extra for highlighted / premium listings though.

    As for the 2nd part, that's the pros and cons of a monopoly I'm afraid. They can literally charge whatever the want and agencies have to swallow it. In Vic I believe domain has an ok share and in ACT allhomes does very well. RE is still king for now.
     
  14. Scott No Mates

    Scott No Mates Well-Known Member

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    I solely use Domain - unbranded as it doesn't carry the agency banner ad but it still has the homepage about the agency.

    Most larger agencies use both portals but it is just a gimmick - I chose Domain as it matches the demographic is smh.com.au readers. If it were a few suburbs across it would be re.com

    When negotiating with the agent ask them specifically for the stats on their recent sales, # of hits/portal, where the buyer came from (re or domain) & run with one only if you think that it will save you money on your selling budget (here's the hook - will it take longer or achieve a lower price if you use one portal only? Who knows).
     
  15. Ben Chifley

    Ben Chifley Well-Known Member

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    Thank-you D.T. and Scott No Mates for those answers -
     
  16. Big Will

    Big Will Well-Known Member

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