I had a tough time deciding on the proper sub-forum to post this to. It's not related to property investment yet somewhat related to property. Anyway, I would like to hear from everyone their thoughts on real estate marketing. Currently, the standard model of marketing is to pay for different sized ads and listing placement. What are your opinions on a pay-per-lead model? That is, you (vendor) only pay when an interested buyer/tenant enquires on your property. Your property is free to list online. The cost of a lead can also vary depending on the price of the property that is being sold/let for. Zoopla tried it out in the UK back in 2009. I'm not sure if it is still being implemented or if it is still effective.