New Business/Brand Name

Discussion in 'Starting & Running a Business' started by The Butler, 10th Mar, 2016.

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  1. The Butler

    The Butler Well-Known Member

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    Our business is branching out into home collection and delivery of dry cleaning, laundry and ironing.
    I want to do this under a new/different brand.
    Please help me think of a new name/brand.

    One suggestion was: The Wife (Washing, Ironing, Folding Executives). Meant to be very tongue in cheek. Could lead to lots of (good and possibly bad) publicity. Would make for some good tag lines/slogans ..."Got Laundry - call The Wife" etc. And for those that take offence we can reference Hire A Hubby.

    Thoughts on this or suggestions of other names?
     
    The Butler, 10th Mar, 2016
    #1
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  2. Ace in the Hole

    Ace in the Hole Well-Known Member

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    Why not just call it - Dirty Laundry.
    Not registered in NSW.
     
    Ace in the Hole, 10th Mar, 2016
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  3. Simon Hampel

    Simon Hampel Founder Staff Member

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    I'd call it Munni ... then you can say your business is Munni Laundering.
     
    Simon Hampel, 10th Mar, 2016
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  4. Xenia

    Xenia Well-Known Member

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    If you have a business called the Buttler then the wife could be a good ad on.

    I need a wife right now.
     
    Xenia, 10th Mar, 2016
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  5. kierank

    kierank Well-Known Member

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    I like The Wife but change the words to:

    Washing
    Ironing
    Folding
    Excellence
     
    kierank, 10th Mar, 2016
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  6. kierank

    kierank Well-Known Member

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    Not the only one!!!
     
    kierank, 10th Mar, 2016
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  7. Xenia

    Xenia Well-Known Member

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    Great, I was a bit stuck on the word excecutive too
     
    Xenia, 10th Mar, 2016
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  8. jim1964

    jim1964 1941

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    After 4 this is the last thing i would need. :)
     
    jim1964, 10th Mar, 2016
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  9. kierank

    kierank Well-Known Member

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    When I was in business, I used to use the tagline:

    Making 20yy the BEST yet.

    where:
    Business
    Excellence
    Starts
    Today

    Still use it on my email signature :) :).
     
    kierank, 10th Mar, 2016
    #9
  10. The Butler

    The Butler Well-Known Member

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    Current Business is Butler Box - we place lockers into apartment buildings and pick up/drop off DC, Laundry, Ironing, Groceries, Parcels etc.

    I like the change to Excellence.

    Keep them coming
     
    The Butler, 10th Mar, 2016
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  11. kierank

    kierank Well-Known Member

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    Obviously need a good one :) :).
     
    kierank, 10th Mar, 2016
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  12. EN710

    EN710 Well-Known Member

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    The Butler and The Wife, sounds like a chick flick title :)

    The Butler and The Maid?
     
    EN710, 10th Mar, 2016
    #12
  13. geoffw

    geoffw Moderator Staff Member

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    You may have to think further if you want thewife.com or thewife.com.au - they're taken.
     
    geoffw, 10th Mar, 2016
    #13
  14. The Butler

    The Butler Well-Known Member

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    .com.au is mine
     
    The Butler, 10th Mar, 2016
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  15. geoffw

    geoffw Moderator Staff Member

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    Well done.

    "The Wife" was one of somersoft's well known posters about ten years ago.
     
    geoffw, 10th Mar, 2016
    #15
  16. Vultures

    Vultures Well-Known Member

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    I like The Wife. Not offensive to anyone who's got a shred of a sense of humour, and stuff the rest to be honest, you wouldn't want them as customers anyway.
     
    Vultures, 11th Mar, 2016
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  17. Foxy Moron

    Foxy Moron Well-Known Member

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    Yes - quite humorous in my book too. But your home/office may be picketed by the hairy-legged makeup haters! Never mind there is a handyman franchise called Dial-a-Hubby I think.
    Another suggestion could be some sort of variation of "Valet Laundry Services" - could sit okay alongside the Butler business.
     
    Foxy Moron, 13th Mar, 2016
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  18. Azazel

    Azazel Well-Known Member

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    I think there's one called Drop/Dump in a Load in Summer Hill.
     
    Azazel, 13th Mar, 2016
    #18
  19. Angel13

    Angel13 Well-Known Member

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    I love Dirty Laundry. It's catchy, cheeky and relevant and totally memorable.

    Great for social media play too where you air out (show photos) customers dirty laundry. With their permission of course and without naming names. Could be before after shots or beautiful styled shots.

    Food for thought.
     
    Angel13, 16th Mar, 2016
    #19
  20. Azazel

    Azazel Well-Known Member

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    Would be good to drop your business URL in the comments when people are airing their dirty laundry.
     
    Azazel, 17th Mar, 2016
    #20
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