Our business is branching out into home collection and delivery of dry cleaning, laundry and ironing. I want to do this under a new/different brand. Please help me think of a new name/brand. One suggestion was: The Wife (Washing, Ironing, Folding Executives). Meant to be very tongue in cheek. Could lead to lots of (good and possibly bad) publicity. Would make for some good tag lines/slogans ..."Got Laundry - call The Wife" etc. And for those that take offence we can reference Hire A Hubby. Thoughts on this or suggestions of other names?