Open Making Recommendations

Discussion in 'PropertyChat Community & Website' started by Simon Hampel, 16th Apr, 2017.

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  1. Simon Hampel

    Simon Hampel Founder Staff Member

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    Since PropertyChat was launched, I have had rules in place specifically to deal with the issue of astroturfing.

    For those unfamiliar with the term, here is what is currently in the forum rules (see rule #17):
    • Astroturfing is the practice of masking the sponsors of a message or organisation to make it appear as though it originates from and is supported by grassroots participants.
    • You are not permitted to post on behalf of a business or third party - whether for monetary gain or any other arrangement - without declaring your affiliation and making it clear as to who you represent and under what arrangement. This especially applies to reputation management, public relations or marketing companies.
    Astroturf is fake grass, thus in our context, astroturfing is generating fake grassroots support.

    By "grassroots support", we mean support that seems to come from real individuals rather than from the company itself or their marketing activities.

    Essentially, if you are paid or otherwise incentivised or influenced to post positive reviews of a company and do not declare it when posting your review or recommendation, then that is astroturfing.

    What concerns me now is that we have started to see a more complex problem arise with some people frequently recommending service providers based on friendship or some kind of quid pro quo arrangement (ie mutual recommendations).

    When it happens once or twice, I'm not too fussed - but there are examples where it is frequent enough to become a pattern and thus the authenticity of those recommendations must be called into question. This is especially the case when the person making the recommendation has never actually used the services of the person they are recommending - thus it is not based on personal experience.

    To be clear - I don't really have a problem with someone recommending a friend or anyone else who they know does good work. But when it happens frequently, it does lead to questions about whether it is either not genuine (ie effectively astroturfing - a non-disclosed arrangement), or indeed has some other motivation behind it rather than genuine support.

    Recommendations and reviews are only useful if they are genuine, truthful and based on real experience rather than hearsay or incentive or some other influence.

    I've been scratching my head for a while trying to define a set of rules which is clear enough to explain it to someone and be able to police it in a consistent way. The problem is exactly where to draw the line as to what is reasonable.

    I figured I would at least start a conversation about the issue, firstly to assess whether our members actually consider it to be something which even requires attention - and if so, how we might define acceptable behaviour so any new rules can be consistently applied.

    Let me give some examples of potentially problematic scenarios:

    1. member A posts asking for a recommendation of a service provider, member B replies recommending member C who provides that service, and yet B has never used C's services.

    2. same as example 1, but B has used C's services however takes every opportunity to recommend C, posting in most threads where such a recommendation is solicited.

    3. service provider D makes frequent recommendations of service provider E. Service provider E makes frequent recommendations of service provider D.

    4. service provider F has a business relationship with service provider G - perhaps they have a financial interest in the other business or some other relationship where the performance of one company benefits the other. Service provider F and G make recommendations of each other.

    ...

    I would be interested to hear people's thoughts about the issue and the scenarios I've described - or indeed if they have other scenarios they would like to add to the discussion.
     
  2. Scott No Mates

    Scott No Mates Well-Known Member

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    So if I recommend @datto's grass cutting service for his neighbour's lawn I'll get a word from the sponsor/mods? (I've never had need to seek out @datto's grass cutting services personally but his reputation precedes him).
     
    Last edited: 16th Apr, 2017
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  3. jim1964

    jim1964 1941

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    I think the rule should be only recommend a service if you have actually used it , it seems to be rife here people/services recommending other services to get their own name or service out there.
     
    Last edited: 16th Apr, 2017
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  4. MTR

    MTR Well-Known Member

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    Simon

    Point 1
    Agree, if someone is making a recommendation they should confirm that they have used their services.

    But if PC members don't ask, they wont know and I notice most don't ask????

    How can we change this practice? How do you make it happen?

    I have mentioned a few times on posts that I wont recommend anyone unless I have used their services as I have learnt the hard way.



    MTR:)
     
    Last edited: 16th Apr, 2017
  5. Joynz

    Joynz Well-Known Member

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    Interesting. I now wonder how reliable all the personal recommendations are!

    And it's got me thinking about # 2:

    If anyone ever asks about batts for walls I always enthusiastically recommend the ones I installed because they really are excellent. However, I have no relationship with the company at all...

    Would this type of completely genuine recommendation continue to be acceptable?

    I think people should make it quite clear whether they have used the services of a person they are recommending.

    But how would we know they actually had used the recomended person's services? Being the Internet and all?

    And what about the posts asserting 'XXX is booming' (or crashing)? Or that 'XXX is the best place for business'?

    I do think that recommendations could come with a sentence along the lines of 'I used xx to do xx three years ago and found them xxx'
     
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  6. Westminster

    Westminster Tigress at Tiger Developments Business Member

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    There is always a fine line between "I know of this service in your area" type link and "I know this service in your area" type recommendation
    I think people could be clearer rather than just say 'use Person X', doesn't hurt to add some context about why even if it's "I know person X is in your area if you are looking for someone but I haven't used them myself"
     
  7. ellejay

    ellejay Well-Known Member

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    I've seen posts where brokers recommend a BA and will explicitly state they are recommending on the basis that they have clients who have used the BA and been very happy, which is fine I think. I've noticed a group of friends/associates who recommend eachothers'particular services but I don't think they've used them. I have used one of the service mentioned and didn't find their service that flash. I think friends should stop recommending eachothers'services unless having actually used them reasonably recently. Otherwise it's looking like a boys'club and loses credibility.
     
  8. Tonibell

    Tonibell Well-Known Member

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    Definitely see this as a problem on PC.

    It is pretty obvious the people saying "call so and so" just so they will get a recommendation in return. Many of those type of threads will have a 90%. Business member replies.

    I just see it as part of the commercialisation of the site.
     
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  9. Scott No Mates

    Scott No Mates Well-Known Member

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    Good point - do punters spruik Dungog, Meridith, Moonee Ponds, Gladstone or Karatha because they're selling up (maybe a bit too obvious, misleading or too small an influence in a larger market).
     
  10. MTR

    MTR Well-Known Member

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    Yes, this also opens a can of worms

    Should you also mention on PC if a person is not providing a good service to warn other? If you mention the company name/person is this defamation?
     
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  11. Guest

    Guest Guest

    I have noticed this going on a bit, appearance of cross-promotion or same recommendation occurring over and over from same individual/s. I think in some cases it is just genuine interest in assisting others, both those requesting a recommendation and business members that contribute to this site (financially or otherwise). I can imagine that makes it difficult to differentiate between those who are doing the wrong thing vs those who are just trying to help.

    It is refreshing this has been noticed and would strengthen the integrity of the site if addressed in some way (as best it can, you're never going to stamp it all out).

    Perhaps there could be a rule that when making a recommendation there is a minimum post length which includes the posters specific reasons for recommending the services of the business. In many cases the posts just say 'talk to x' or 'x covers that area' without really explaining why they would be a good fit.
     
  12. Gockie

    Gockie Life is good ☺️ Premium Member

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    This one is a great question.
     
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  13. MTR

    MTR Well-Known Member

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    Also if there is a conflict of interest should you also mention the relationship you have with the business person, in particular if you are making recommendations?

    It gets bigger than Ben Hur unfortunately, I don't know all the answers but I think some changes should be made which will help maintain integrity on the forum
     
    Last edited by a moderator: 10th Oct, 2021
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  14. ellejay

    ellejay Well-Known Member

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    Very tricky, and apart from that you'd probably get a hard time on the forum. You may not even be talking about bad practice at all but just someone who's taken on too much work. Too thinly spread to give a prompt and thorough service.
     
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  15. Gockie

    Gockie Life is good ☺️ Premium Member

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    Perhaps everything that could be dodgy should be questioned and if doesn't pass that sniff test then they should be reported?
    I dunno... I don't have an answer.
     
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  16. MTR

    MTR Well-Known Member

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    perfect.
     
  17. Westminster

    Westminster Tigress at Tiger Developments Business Member

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    Just having this post is sometimes enough for people to make mental changes and if someone recommends either follow up via PM or in the thread as to why they have made that recommendation.

    I don't think we need to have vast rules for every conceivable relationship but being aware, providing context, asking for clarification will assist everyone.

    If you have had negative issues they are ok to bring up as long as they are factual and accurate - then there is no defamation or libel issues.
     
  18. MTR

    MTR Well-Known Member

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    that does not bother me as long as its fact of course
    More concerned about people getting burnt to be honest.
     
  19. WattleIdo

    WattleIdo midas touch

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    I think you're on the right track with aiming for full disclosure, rather than trying to cut it out altogether.
    There are certainly a few members with excellent reputations. It could be possible to say, "There is a broker in X who has a very good reputation on the forum."
    Or: "Y comes across as very honest and knowledgable on the forum. I would put her/him at the top of my list of possibilities for a BA as long as she/he passes your interview questions and meets your criteria."
    Then again, there are services which get a bad rap, rightly or wrongly. Maybe the clients are just weirdos.
    Glad you are addressing this because it has been the elephant in the room for a while.
    I remember when I called up a carport place in qld then posted about some discount I was getting and then when I rang back I couldn't get through because there were so many calls. I should've got a commission! :mad:
     
  20. MTR

    MTR Well-Known Member

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    The big question needs to be asked though...... Have you personally used their services? recommendations, reputation is here say unless the person can confirm this.