Innovative Agent

I'd like to start a discussion on who are the 'thought leaders' when it comes to selling residential property in Australia. Have you come across an agent who thinks at an Australia-wide level rather than just in terms of suburbs? There must be innovative people in real estate; I just haven't met any.

Love to have your input.

 

Not quite the response Im looking for Rolf. Anyone can compete on price and in fact, it is probably a sign of a person having little 'vision'. Perhaps others will chime in now?

 

I wasn't convinced to advertise my IP in Cowaramup WA (pop 1546 in 2016 up from 795 in 2011, so it's booming) in the classifieds of the Koorawatha Daily.

Agents are successful as they focus on a particular market ie where they know that they will get buyers. Most buyers are sourced locally (see the sign, got letterboxed etc) but they are the friends/acquaintances of locals who tell them about a place nearby esp if it is for schools, or closer to family, or services etc.

You can spend as much money on marketing as you like however not all of it is effective - who physically searches through hard copy news papers and are they the demographic that you're targeting?

 

I have no idea what you are talking about. Perhaps someone who knows you could translate for me?

 

Buyers dip in and out of the market; agents stay. I'm interested in knowing which agents do more than just sell houses. Whom are the innovators in property? Which agents think strategically about the whole sector? They are few and far between and I'm looking for ideas on which agents are shaking up the property industry. Sure, Purple Bricks have entered the market but who else thinks differently about the way real estate changes hands?

 

These are lack of service for a fee, essentially a basic marketing tool.

There is no brand loyalty by vendors (they sell too infrequently to attach any goodwill), so efforts put into customer retention are pretty much all directed towards winning new customers - why innovate?

 

If we didn't have innovation we'd still be driving horse-drawn carts and living in caves. I don't know the answer to what innovation might work; hence my questions about who are the thought leaders/risk takers in this space. I'd be mighty annoyed if I found out later that someone on the forum has the answer and I didn't take the time to ask. Hence my line of enquiry.

Perhaps someone will add the name of an agent they think 'thinks differently'.

 

The thing is, I don't want my agent to necessarily be the one that "thinks differently". I want the one that can do the best job they can in selling my property.

If that means he or she does exactly the same as all the other agents, but is just better at it, then that works for me.

In fact, I'd be sceptical of any agent trying to market their services to me in the form of "I do things differently", because there's a real arrogance inherently is implied in that statement is that somehow they have stumbled onto something amazing that no one else is doing.

 

We seem to be veering off course here. I'm not looking for agents who sell differently, rather agents that think differently....about the whole market, not just individual cities, suburbs or houses.

 

An agent is licensed to their state, they are effective in a small area (a few suburbs/kms). They don't care about market trends in other states as they simply do not market in those areas.

I use a great agent for my commercial leasing, we are like minded, she understands her market and her team's strength, her systems and the training she provides to her team. She is an outstanding performer in her field but does she do residential property? No, she has other agents who look after her residential IPs.

To put it simply, the best orthopaedic surgeons, oncologists, engineers, artists, photographers etc specialise in a particular area in their field and excel. They don't go out looking for the next best thing outside of their area of expertise.

 

I'm not in the industry. I won't be using an innovative agent. I'm wanting to talk to agents who think differently and nationally about the market.

I will end this thread as it's not going anywhere. Thank you all. R

 

I don't want my local agent in Perth to think nationally. Sydney and Melbourne are falling but Perth is stable in some areas. My local agent should understand what local buyers want and provide that.

I have seen lots of innovation over the years in real estate. 6 photos only, no price, silent auction etc, etc

Why not market the property properly with great photos and list a price?

Should you really innovate something that is working well?

 

Sounds like a Big 4 bank

 

This Company in Perth has an "angle" on selling
What is an end date sale?

"After the specified date, unless sold prior, all offers will be shown to the seller and if your offer is accepted, then the property could be yours! I"

Unless "sold prior" so they must show some offers early.

To me it looks like a scam to drive price up. They might convince the seller it's a good idea. However they have failed to educate the buyers. Me I don't understand it so gloss over there properties for sale.

I don't like different. They need to remove the unless sold prior clause imho for it to work.