How much are you paying for internet advertising in Melbourne?

Last year my PM in Melbourne used to charge $165 for internet advertising but now they charge $275. How much does your PM charge for advertising?

This is what she said when I queried their advertising costs:

As with everything, fees for advertising have gone up. The new charge to all landlords is $250 plus GST. 6 internet sites are a standard for all advertising to create as much exposure for your property. We have tried to keep the advertising cost at a minimum. Some agents I have been told are charging over $300 for advertising. My previous agent was charging $285 for advertising but again we are trying to keep costs at a minimum for landlords. We cannot advertise on only two sites as the properties are loaded from one portal which is another standard for agencies so properties can be listed on as many websites as possible for maximum exposure. The charge of $275 is to pay for realestate.com, realestateview & domain. The other 3 sites are complimentary to clients.

 

Included in letting fee unless ya want premium listings

 

Does your letting fee include listing on realestate.com.au and domain.com.au? That's a good deal if your letting fee is under 7-8%

 

Generally it's a revenue increase tactic. I wouldn't imagine that the cost would be much more than Sydney so it does seem over priced just based on their justification.

Their pricing for RE/Domain would most likely be based on a package price. So the more properties they can lease means they can collect more fees and be running a profit from their advertising fees.

The other and less common route is an access package + per listing cost which gives them a fixed price for advertising a property and can then pass on the correct fees to the landlord.