For those interested. In the 80's it was Greed was gloried. I have seen a few fall on their sword because greed took over logic. Wolf of Wall Street (J Belfort) Ambition is sometimes thought of as a form of greed, or the acceptable face of greed, which can be defined as the excessive desire for more than is needed or deserved, not for the greater good but for one’s own selfish interest. Greed reduces our focus to the pursuit of its object. Ambition, in contrast, is more flexible and far-reaching, and can enable us to flourish and contribute to the flourishing of others. Ultimately, the difference between greed and ambition may simply be one of emphasis, with greed being reductive and destructive, and ambition expansive and adaptive.