Business Technology Google Apps rebrands as G Suite. Huh?

Discussion in 'Starting & Running a Business' started by Simon Hampel, 30th Sep, 2016.

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  1. Simon Hampel

    Simon Hampel Founder Staff Member

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    Google Cloud Blog: Official Google Cloud Blog: All together now. Introducing G Suite.

    "All around the world, businesses are filling up with busyness. Employees today are more plugged-in than ever before, but technology too often gets in the way of turning ideas into game changers. For businesses, sharing and communicating has gotten complicated and often happens in silos. The bigger the company, the bigger the challenge.

    But what if technology lived up to its promise for us at work? What if it helped us cut through the noise so we could work together to focus on what matters?

    We created Google Apps for Work ten years ago (back when it was Google Apps for Your Domain) to do just that — to help people everywhere work and innovate together, so businesses can move faster and go bigger.

    And today, we’re introducing a new name that better reflects this mission: G Suite.

    G Suite is a set of intelligent apps—Gmail, Docs, Drive, Calendar, Hangouts, and more—designed to bring people together, with real-time collaboration built in from the start. And there’s a lot more on the way. Because we believe that when organizations break down silos, connect people and empower them to work together, we get the speed, agility and impact needed to compete in today’s market.

    So in the spirit of teamwork, we partnered with some of our favorite illustrators from around the world to bring our ideas to life with their iconic creativity" distract you from how lame our new brand is.

    ... read more

    :rolleyes:
     
    LifesGood likes this.
  2. LifesGood

    LifesGood Well-Known Member

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    I got this confusing email this morning. Google Apps was spot on in its description. Now it's a new wanky word with no real meaning IMO!
     
  3. Simon Hampel

    Simon Hampel Founder Staff Member

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    Exactly!
     
  4. aussieB

    aussieB Well-Known Member

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    Because now they are more than 'apps'. Some of them are services and more ?
     
  5. LifesGood

    LifesGood Well-Known Member

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    I guess you can find them all in the G Spot!
     
  6. abbyfresh

    abbyfresh Well-Known Member

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    I think they are going very mass market in the upsell from the free gmail suite, and advice has suggested a name change will help them get there. I prefer Google Apps, although it is very larger business titled.