Facebook Business Guide

Facebook just released a comprehensive PDF on advertising with them. This lengthy document describes the various types of advertising options available on Facebook and the way you should format them for best results. It also includes the demographics of Australian consumers on Facebook. If you are doing any sort of business marketing via Facebook, this is a valuable resource that you should keep bookmarked.

http://fbrep.com/guides/Facebook_Cross_Border_Business_Handbook.pdf

Edit: Do feel free to approach me should you require any advice on Facebook Marketing. I've been working on it for quite sometime now and would be more than happy to share what I know with you guys.

 

I have been using facebook advertising for a couple of years for my Rotary Club Bridal Expo.
We survey all brides coming along to find out where they found out about the expo.
Last year we spent about $2,000 on Radio to get 2 brides along.
$400 on facebook got 40 brides

This year we skipped the radio and just went for $850 for facebook saving over $1,500 to be able to spend on worthy causes.

 

Thanks for sharing this Leewei!

 

i dont know anything about FB, if you want to start your own business, make it sound a bit more then a person doing it from their garage, (doesnt need to have a CBD address or land line)

are you able to set up a FB business page that can generate sales? or even leads?

does this cost?

assuming your product is fine and dont need marketing

 

The page is free, but costs money to get your posts seen. Its easy enough to control the budget on it though.

 

I know someone who sold in excess of $1.5m worth of product to blue chip asx listed retailers all out of a garage before finally moving into larger premises.

nothing wrong with running lean when you start

 

Is Facebook an untapped resource to find tenants?

 

Wouldn't call it untapped, each city / town has a rentals page where landlords list properties and tenants also put in what they're looking for. Quality here is generally, but not always, low but worth keeping an eye on.

Just randomly putting listings on social media looks silly though. Tenants are not following these posts, they're searching real estate portals or on the specific FB sections mentioned above. From a business perspective, most of the followers are investors so provide value to them such as suburb information, local news, interesting industry happenings, etc

 

When advertising on Facebook, don't you target a specific sort of person? Say, married female with kids and working full time and living in a specific area.

 

Am happy to run out of the garage but would rather my page not indicate that.

Not trying to sound like im a asx listed busienss either

 

What you put on your page is up to you. You can have a very professional feel about your page/website/advertisements, and still be running out of home. You can also have stuff that looks 'cheap & nasty' and be paying a heap of commercial rent.

 

One great feature of Facebook pages that was introduced recently was the ability to verify your page. As long as you have a proper address, you can send it in to Facebook for verification. Upon confirmation, you'll receive a "Tick" next to your business name. This tick is reserved for verified businesses and differs from the blue tick that is reserved for more notable entities.

 

I don't sell off facebook but find it essential to keeping in touch with my customer base ... what they love is the "story" behind to product and the day to day snippets ...

 

Yup have done this on our business page to verify our office location.

 

Its ok when looking for tennats but often attracts the lower end as DT mentioned. Be careful as the delisted tenants go to FB as its low effort and energy for them