Facebook just released a comprehensive PDF on advertising with them. This lengthy document describes the various types of advertising options available on Facebook and the way you should format them for best results. It also includes the demographics of Australian consumers on Facebook. If you are doing any sort of business marketing via Facebook, this is a valuable resource that you should keep bookmarked. http://fbrep.com/guides/Facebook_Cross_Border_Business_Handbook.pdf Edit: Do feel free to approach me should you require any advice on Facebook Marketing. I've been working on it for quite sometime now and would be more than happy to share what I know with you guys.