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Does this type of property marketing really work?

Discussion in 'The Buying & Selling Process' started by C-mac, 9th Apr, 2016.

  1. C-mac

    C-mac Well-Known Member

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    I was looking at sales a listing on REA today and went to watch the YouTube video. I expected the usual pretty visuals/fly through of the interior of the property with the usual voice over of an agent talking up the property attributes.

    And I would have been happy with that. Instead, the video looked like this:



    Does this kind of marketing actually work? I found the silly characters distracting. I actually wanted to see more of the rooms rather than these two actors within them.

    If I were selling I'd be pretty pissed that I'd have to shell out even more $$$ for a film production that included the hiring of actors, scripts, costume etc..

    Never come across this tactic before, not convinced of its usefulness either!
     
  2. Cinch

    Cinch Well-Known Member

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    That was horrendous. It came across as a bad joke and totally unprofessional. I wonder if it was the vendor's idea
     
  3. Nick Valsamis

    Nick Valsamis Well-Known Member

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    Most likely not because after a minute in I forgot what the video was about.
     
  4. joel

    joel Well-Known Member

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    Wtf did I just watch
     
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  5. D.T.

    D.T. Specialist Property Manager Business Member

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    It doesn't.

    However, it causes people to link it to their friends on forums and social media, which gets more eyes on the property - which can't be a bad thing?
     
  6. markson

    markson Well-Known Member

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    I think they could of just stuck with the first guy doing the walk through. That would of been plain and simple. Steve wasn't required. He was just annoying.
     
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  7. teetotal

    teetotal airkeeping.com.au Business Member

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    First 50sec were ok and after that was a waste.
    But the ad didn't annoy me, maybe because I was watching on mute ;)
     
  8. Bullion Baron

    Bullion Baron Well-Known Member

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    Exactly, this thread in itself is an example of the marketing at work...
     
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  9. DaveM

    DaveM Adelaide Buyers Agent & KFC Strategist Business Member

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    Whats worse is dealing with agents who are even stupider in real life than the guy in the video. SA agents take the cake.
     
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  10. Bran

    Bran Well-Known Member

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    wtfwt.

    Detracted from the property. That was the point wasn't it? A property?

    Why have a negative theme in it at all?
     
  11. Nick Valsamis

    Nick Valsamis Well-Known Member

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    It can benefit the agent with brand exposure if they reach many people.

    I think the only way it can benefit the vendor is if it was done really well with something to compel people to inspect the property.
     
  12. dabbler

    dabbler Well-Known Member

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    It is a distraction, personally I find all the clips annoying, especially if they are at the front and you accidentally click on them, just photos thanks.
     
  13. tavinium

    tavinium Well-Known Member

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    This guy's crazy. Check this one out.

     
  14. C-mac

    C-mac Well-Known Member

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    OMG this Xcell property company is nuts!
     
  15. C-mac

    C-mac Well-Known Member

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    I wonder if Marvel (now owned by the Disney machine...) will sue??

    Disney sue for everything... they sued a small theatre for playing Quentin Tarantinos film too much instead of thei Star Wars film.
     
  16. Cinch

    Cinch Well-Known Member

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    At least this one gives some more details and pictures of the rooms than the first video but what's with the random rooster at the end?
     
  17. MyPropertyPro

    MyPropertyPro Property Management Sydney & Brisbane Business Member

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    I think the choice of music was the biggest detractor of all! I really didn't understand the marketing line at all.
     
  18. Xenia

    Xenia Best Adelaide Property Manager Business Member

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    A + for being creative and getting noticed.
    They have a lot of signboards around for a relatively new company so yes it works.
     
  19. WattleIdo

    WattleIdo midas touch

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    Didn't mind it at all. For me, it solved the outside door vs inside door conundrum. The spiderman one is memorable too.
     
  20. TonyE

    TonyE Member

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    Got the Advert linked to a property investing forum didn't it? So from a marketing perspective, it worked great.
     
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