Was just reading a few posts and saw one which had been edited, and had a lightbulb moment; Instead of inserting the above term, what about inserting the paid ad for a particular or various companies? For eg; instead of; "That bloke is a (cute little puppy)wit" You could have; That bloke is a (XYZ Doodads)wit". Paid for by XYZ Doodads, of course. More spondoola for Sim!!
Ha - not sure that would work too well. "That bloke is a {damaged windscreen? call NRMA}" "That bloke is a {diagnose network traffic problems instantly with solar winds}" "That bloke is a {claim your tax depreciation entitlements today for just $495}" (Just using the ads showing on my screen right now as examples )