Was just reading a few posts and saw one which had been edited, and had a lightbulb moment; Instead of inserting the above term, what about inserting the paid ad for a particular or various companies? For eg; instead of; "That bloke is a (cute little puppy)wit" You could have; That bloke is a (XYZ Doodads)wit". Paid for by XYZ Doodads, of course. More spondoola for Sim!!