Cost of staging a property

Hi who did you use @MTR ?

I have an appointment with furniture hire and styling Australia.

 

We are in the process of gathering furniture to stage a property for sale. We are spending around $1K... and I have to say that it is quite time consuming! But... the property’s is around the $300K mark, not the $1M mark.
I can’t justify thousands for pp being able to visualise the space.
We will keep the furniture & stage another property

 

Used amazema in Sydney for our place. They did a good job we had a brand new house to sell and furnishing it made a huge difference.

 

If you spend about 3k for staging, how much return could you make as opposed to not staging ?

 

I went to an open home on the weekend that is listed with a brisbane based agent that includes staging in her fee. The staging is next level beautiful! The house sold that day and I have no doubt they got top dollar as the home was in a lovely position but was a fairly tired home. The beautiful staging took your focus away from the blemishes and highlighted what the home would have been in its early days and showed off the potential.
I thought I might add... the home would be around $1.1-$1.3m and if it was presented empty iI think it would have struggled to get $1.1

 

If it's A-M. She does a beautiful job. Her staging inventory is to die for!

 

Yep, that's who it is. Easily $40k of furniture and furnishings brought into the house and all were in great condition, hard to believe they get moved so much and are still in perfect condition.
I think I read on her page that she has over $1 million dollars worth of inventory.

 

https://www.realestate.com.au/prope...ge=rea:buy:srp-map&sourceElement=listing-tile

 

Its more a case of lower offers and even no offers. Think of its this way...You walk into a builders exhibition home and it always looks nice. Now compare that to a brand new build with nothing in it. Which looks better ? The dressed property allows people to identify with use and scale. They cant image how big a couch is or will think its far bigger than reality but in the saged home they can see just how well a bed fits etc. No builder would have a exy home without it being staged.

 

We staged a townhouse. There was one identical inside, except their backyard was a little bigger but you had to go down stairs from a tiny verandah. Our went straight out. Theirs had a reasonably new kitchen and floating floors. Ours we were doing that week.
Theirs was on the market for 3 weeks while we did our reno. It was empty except for a lounge and coffee table and one bed.
Ours looked amazing and someone tried to get us to cancel the open homes. The other one was listed for $469K. The lady that wanted ours was told the other one would drop their price but she wanted ours. We sold it on the Monday after the open for $475k The other one dropped their price the next week, and again a few weeks later.
Best $2,000 I've spent. It looked so good I thought I could live there. LOL It's the emotion that sells.

 

Massive conflict of interest with A-M model. I used to be a fan until I delved deeper into how they operate. I am not a fan now. They do have great staging furniture but I'd never engage them personally due to their model

 

Why did you do so much renovation just to sell? You're right that the property looks amazing, no surprise it sold quickly - the flooring and lighting makes a big difference in that second picture.

 

We owned the property for 10 years. The tenant had been there for years when we bought it and we asked him to leave 10 years later. So NOTHING (bar a hotplate) had been touched in the property for over 13 years. It was pretty gross. The carpet was threadbare and the kitchen was disgusting. We do the reno's mostly ourselves so the upside was huge, for 2 weeks work. We paid someone to do the floor, that's it.

 

I’d be interested to know what you mean? I have no idea of their model but I’d love to know what their commission is, I’m guessing a lot!

 

I dont want to get into it too much. This is what I will say which I know is a fact.

Part of their sales pitch is if you engage them to be the selling agents, they will stage your place at no cost. This is true. What is also true is they view each listing they take on as a business decision because they have their furniture invested in your home. They don't want their furniture in your home any longer than necessary for obvious reasons. From my discussions with them and reading between the lines, they want you to have your bottom line price at a point they believe will easily sell without too much dilly dallying. I got the distinct sense there was a conflict between doing whats in the best interest of the seller and cycling their furniture asap to the next sale. I had warning bells ring and my gut instinct (from the way they were talking) was they would pile the pressure on you during the campaign to sell. The setup wasn't for me. Just do your thorough DD on them if you intend to engage them.

 

I get what you mean, and in all honesty I was expecting that. I've dealt with similar styles of estate agents in the past. I had a doozy once. She was all smiles and promises leading up to getting the sale and even wrote 2-3% commission "seller to decide" on the forms. Well when I decided on 2% she flew into a rage!

 

Will definitely be doing this when we sell our investment home since it'll be empty, and the fixtures are a tad dated, so need something to spruce it up and give a better impression. Small price to pay for better returns.

 

I want someone to come and stage where I live (and will stay)!
I have no idea about interior design & styles.