So I have an idea for a website that could make life easier for a group of people and am interested in giving it a crack. I'd expect it has the potential to attract hundreds (if not 1000+) users and would be looking at charging a monthly fee for access. Build costs I haven't yet had quoted, but would expect it to be in the vicinity of $10-20k. Ownership would likely be split across 1, 2 or 3 individuals (will obviously have this locked down before progressing much further). From a structuring perspective I'm thinking a company would be best if the site were to take off, but I presume it's also going to be greater effort & more $ to get that setup and having it operate in that format... it would be especially frustrating if I spent the time and money starting a company, got the site operational, it didn't take off and had to wind it up not long later. Can anyone share any personal experiences with structuring a similar business (no staff, no office, no stock, just cost of site build and ongoing site development/maintenance/hosting)? Do I need a bank account in the company name to fund the start-up costs or can I just use my own funds and then attribute the expense to the company? Would a partnership be an easier structure to start with and what would be the downsides of doing so (is it difficult to go from partnership -> company down the track)?