Learned friends, I operate my 'business' as an individual providing a service, with an ABN attached to my name. I wish to associate a company name with my service, at this stage for no other purpose other than web address/letterhead/business card logo, but a possible expansion later. The business name is at risk of being taken by competitors, and i wish to reserve it. So whats the minimum I need to do? Do I simply trade mark the name/logo? I'm not business minded and have no idea. This is all new to me.