Business name brainstorming - fitness industry

Discussion in 'Starting & Running a Business' started by Lizzie, 14th Feb, 2017.

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  1. Lizzie

    Lizzie Well-Known Member

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    Hi Guys - posting this on behalf of my niece as I have totally and utterly no interest in the fitness industry.

    She's been working part time as a fitness instructor (taking classes) for around 10 years now. She is a tiny 30 yr old pocket rocket, standing just under 5ft tall but would whip you're backsides any day of the week.

    She has been given the opportunity to branch out at a sole trader, with her own fitness class business, at a local community centre and is looking for a business name.

    Her initials are CB - and options so far are:

    CnB Fitness
    Craze Fitness
    Studio Vector

    None of which catch me. She will be targeting females - with an emphasis on seniors, pregnant women - with pilates, bootcamp, barre attack and beat pilates (I have no idea what the last two are).

    Any suggestions for business names? Based in Canberra
     
  2. JacM

    JacM VIC Buyer's Agent - Melbourne, Geelong, Ballarat Business Member

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    CB = Cute Bodies....
     
  3. EN710

    EN710 Well-Known Member

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    Cutie and Booty? .... (I just watched Don't trust the B* in apartment 23)
     
  4. Ace in the Hole

    Ace in the Hole Well-Known Member

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    If she's going to be targeting oldies and pregnant women, the the name can't be too intimidating or slang only young people will get.
    I'd suggest something along the lines of Easy Fitness, or similarities.
    Let them think it's easy, sign them up then smash them :)
     
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  5. geoffw

    geoffw Moderator Staff Member

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    Ben Dover Fitness
    CandB Fitness
    She CanB Fit. (pun on both Canberra and can be fit and her initials).
    Femfit
     
    Last edited: 14th Feb, 2017
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  6. Perthguy

    Perthguy Well-Known Member

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    Actually, I don't mind CanB Fit. It with Canberra and Can Be and it seems unique
     
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  7. Ross Forrester

    Ross Forrester Well-Known Member

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    It is a bit naff - but most names are uplifting and motivational. So I would suggest something that is not.

    If she is targeting pregnant mums and seniors location is important - and these people do not have rock hard bodies. They all know that they are not able to do things and they will be embarrassed by an abundance of sexy beautiful people.

    I would suggest a local name that is targeted and creates a community feel. If it has something that sounds a bit more medical then that could help.

    "George Street Wellness and Activity Centre" is more appealling than:

    "Power Zone Hurt Locker"

    Just my thoughts.
     
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  8. Propertunity

    Propertunity Well-Known Member

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    PnP = Pensioners and Preggies
     
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  9. Foxy Moron

    Foxy Moron Well-Known Member

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    Capital Punishment ?
     
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  10. Lizzie

    Lizzie Well-Known Member

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    Get those thought juices flowing! I do like CanB Fit ... will pass the ideas on
     
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  11. geoffw

    geoffw Moderator Staff Member

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    The domain canbfit.com.au is available; canbfit.com is not. Or there's canbfit.one if she wants something a bit different.
     
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  12. EN710

    EN710 Well-Known Member

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    I'd stick with .com.au and no other extension.
     
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  13. Zoolander

    Zoolander Well-Known Member

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    How about Fitnessential?
     
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  14. David Chin

    David Chin Member

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    Hi Lizzie

    Is your niece open to using her name as the brand? For example '[her name] Fitness'.

    Regards
    David
     
  15. LifesGood

    LifesGood Well-Known Member

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    Grannies Trannies and Pregnant Mammies.
     
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  16. DaveM

    DaveM Well-Known Member

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    Tough, buff and up the duff
     
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  17. Lizzie

    Lizzie Well-Known Member

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    Hi David - not sure what she ended up calling it, I'll have to drop her a line. Personally I'm not a fan of using your own name for a business (or a particular suburb) as, if you ever want to sell or move, it causes issues.

    Thanks for the suggestion anyhow
     
  18. devank

    devank Well-Known Member

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    'CanB Fitness' sounds right.
    Be ACTive
    Slow & Steady Fitness
     
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