Ok so while the giant list of things the business consultant left for me to do will largely remain undone, I thought it's probably not a bad idea just to get some general feedback from people on their bed linen buying habits. Target market is broadly 25-45 year olds who are comfortable buying almost anything online. Skewed towards males - but basically my customer is not one who likes flowery bed linen or patterns that look like something exploded on their bed. So women too - but not girly ones! They're already well catered for Also this will be a quality product at mid-range pricing so if you can never see yourself spending more than 20 bucks on a sheet then save yourself the 2 mins and move right on Thank you!